About

Built by an agency, for agencies.

MINI CMO is run every day as an agency for real client brands. Everything on this site is something we use on those brands first.

Why we exist

A small agency knows what to do for every client. It just can’t do it twelve times.

MINI CMO started as a suite of marketing apps — install the ones you need. Running it for local businesses in Iceland, in food, real estate and the trades, taught us the tools were never the problem. The hours were.

So we stopped selling a box of tools. Every brand now gets the same set, switched on. Agents read the brand and the numbers and propose the work. A person approves it. It ships to social and to WordPress. The results come back as a plain-English answer — for the agency and for the client.

The rule we don’t bend: nothing reaches the outside world without a human yes. Agents draft. People decide.

What we believe

Four principles we don’t bend.

Brand first

The brand is the context every agent, draft and report starts from — never something bolted on at the end.

A human approves

Agents only ever draft. The approve button is the only way anything reaches the outside world.

Plain-spoken

Reports say what moved and what to do next, in words a business owner reads in a minute.

Hub, not walled garden

Write in Canva, publish on WordPress, schedule through a vendor. MINI CMO holds the brand, the approval and the record.

Run more brands without hiring.

We set up the first brand with you and run the loop together.

Talk to us Done-with-you setup · Monthly plans · Cancel anytime